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Decompression Of Adult Toys

2009/2/7 0:00:00 22

"Many people now agree that adult toys are a fashion and a quality of life," said the manager of an adult toy company in Shanghai.

Adults love toys. Besides the nature of human love, there are psychological and health factors.

Psychologists believe that adults also have game psychology. They hope to find the psychological balance in the world of games.

Toys are the best decompression tools, which can relieve adults' busy life and work pressure.

Contrary to the strong demand of the market, China has not yet established adult toy development institutions, research institutes and management institutions for adults.

According to our understanding, because many manufacturers are only processing materials, all the key production materials are in the hands of foreign developers. Domestic manufacturers are unable to support this market, let alone control and operate the market.

It can be said that this blank market is still waiting and waiting for the domestic toy manufacturers.

The adult toy industry is still a market gap. The gross profit margin is as high as 120% to 130%, and the investment payback period is short.

"Sorry, we are children's toy counters..."

Miss Liu, a toy shop in a famous shopping mall, said to her disappointed customer.

It is not surprising that this is not the case. The largest toy production base in the world, with nearly 6000 toy manufacturers in China, only a small number of manufacturers have begun to get involved in adult toys. The adult toy market is almost a market gap, while some famous toy manufacturers abroad are covetous about this piece of cake.

At least 84% of Japanese white collar workers over the age of 20 have their own toys. The American toy company produces more than 40% of its products for adults every year, while the average annual toy consumption of white-collar workers in China is less than 20 yuan.

According to the survey and statistics of China Light Industry Association, 99% of the domestic toy market is children's toys, and almost no adult toys.

There are more than 3000 toys in Beijing market and more than 7000 toys in Shanghai.

33% of adults believe that they like and are willing to buy toys suitable for their own. The adult toy market in China only needs one youth, which is about 50 billion yuan per year.

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